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Launch Program: Managing the Launch of a Next-Generation OTC Treatment Product in Four Markets

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2 minute read


  • A top three global eye care company had acquired a company which manufactures handheld Meibomian Gland Dysfunction (MGD) treatment device
  • The company wanted to launch the new product in the initial set of four countries while integrating the acquired company
  • Robust program management was critical for smooth integration and launch


  • Provided overall PMO support on launch management activities
  • Collaborated with multiple functions such as Commercial, R&D, TechOps and Regulatory to facilitate operational activities such as demand forecast, commercial planning, marketing, regulatory submission, and complaint handling
  • Developed in-depth launch readiness review
  • Contributed to design thinking workshop to help design innovative customer engagement strategies


  • Successful launches in four markets in North America and Latin America
  • Positive early market feedback from all countries
  • Effective communications and change management support to ensure stakeholder engagement across different functions and workstreams