Innovative Solution: Increasing Compliance and Empowering Medical Affairs

Situation

• Compliance regulations, new opportunities through digital, and increased customer demand triggered a top five pharmaceutical company to reduce commercial activity and to empower Medical Affairs by identifying innovative medical solutions for e.g., evidence dissemination and HCP engagement

Solution

• Reviewed and structured existing initiatives and ideas from within the company and outside
• Designed concepts for each initiatives
• Validated concepts with surveys and interviews of HCPs across various markets
• Developed business cases to map costs against impact and define a model for qualification and prioritization
• Designed implementation roadmap and kick off implementation

Impact

• 60 pilots have been launched successfully resulting in increased medical compliance, new channels for the targeted dissemination of medical information and new interaction models with HCPs