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Innovative Solution: Increasing Compliance and Empowering Medical Affairs

Read Time
2 minute read


  • Compliance regulations, new opportunities through digital, and increased customer demand triggered a top five pharmaceutical company to reduce commercial activity and to empower Medical Affairs by identifying innovative medical solutions for e.g., evidence dissemination and HCP engagement


  • Reviewed and structured existing initiatives and ideas from within the company and outside
  • Designed concepts for each initiatives
  • Validated concepts with surveys and interviews of HCPs across various markets
  • Developed business cases to map costs against impact and define a model for qualification and prioritization
  • Designed implementation roadmap and kick off implementation


  • 60 pilots have been launched successfully resulting in increased medical compliance, new channels for the targeted dissemination of medical information and new interaction models with HCPs