As CFO, Sandra likens her strategic finance role to a sparring partner, positively challenging leadership to successfully implement new business models, drive transformation and growth, and champion innovation and digitilization.
She aims to influence and steer the business with numbers and reporting, while building her team into a compliant and efficient finance and tax function.
Recognized for her strong business acumen and getting things done, Sandra will partner across the business and empower Genioo’s team to deliver against its growth strategy in efficient ways.
Sandra brings with her 20+ years’ experience spanning audit in EY to Group CFO of several international SMEs. She has worked across a breadth of industries including E-Commerce, Medical Devices, Tech, and Loyalty and Consumer Products.
Prior to joining Genioo, she was CFO at AVA Women (acquired by FemTech), a company focused on advancing women’s reproductive health through AI and clinical research.
Sandra holds a Master in Business Administration (MBA) from the University of St. Gallen (HSG) and a Swiss Certified Accountant Diploma.
Sandra is an enthusiastic outdoor sport athlete. She also has a passion for discovering and experiencing foreign countries and cultures.