Michael Brueckner joins Genioo to strengthen its leadership team and drive value realization in Life Sciences

Monday, March 2, 2026 Genioo today announced the appointment of Michael Brueckner as Senior Partner, strengthening the firm’s senior leadership in Life Sciences value creation and digital transformation.

Michael joins Genioo from Accenture, where he held several key international leadership positions including Chief Strategy Officer EMEA and globally at Accenture Digital, Life Sciences Lead DACH, as well as CEO for Strategy Consulting EMEA. In his roles, he advised global organizations on enterprise transformation and end-to-end value creation across the Life Sciences value chain, driving growth, elevating customer experience, and accelerating productivity.

With decades of experience advising mid- to large-sized global Life Sciences and Healthcare organizations, Michael joins Genioo at a defining moment for the industry and also the Consulting market. His appointment reinforces Genioo’s commitment to navigating its Life Sciences clients through increasing macro-economic and regulatory uncertainties, enterprise-wide disruption driven by AI, as well as ever increasing cost & productivity pressures. Michael’s expertise spans next generation technologies, evolving regulatory frameworks, accelerating scientific innovation cycles, smart manufacturing, and AI-enabled customer engagement models.

Genioo CEO and Founder Frederic Brunner said, “Organizations must modernize core capabilities while continuing to deliver scientific breakthroughs and improved patient outcomes. Michael’s track record in leading complex, AI-enabled transformations makes him an exceptional addition to our leadership team and to the ambitions of our clients.”

Michael brings an extensive network of senior executive relationships and strategic ecosystem partnerships to his new role. His passion for enterprise transformation enables clients to design and deliver large-scale initiatives, translating emerging technologies into measurable business outcomes, boosting commercial effectiveness, and operational resilience.

Drawing on the rigor of top-tier consulting firms and his structured transformation expertise, Michael will further strengthen the senior leadership team to accelerate growth and scale the Genioo Way – Genioo’s hallmark human-centric approach to business transformation, where deep client intimacy combines with speed of execution and an unwavering commitment to delivering measurable impact.

Commenting on his new role, Michael said, “The Life Sciences sector is at a structural inflection point. Digital and AI are redefining value pools and value creation. Portfolios are shifting and cost and productivity pressures are intensifying. Enterprise-wide rearchitecting and the implications of AI are now a board-level priority. This is the space I’ve worked in throughout my career — and it’s exactly the moment to double down and apply that experience with full focus.

Genioo uniquely combines deep Life Science expertise with entrepreneurial drive and true client intimacy. I am excited to serve our clients and help scale our firm in the ‘Genioo Way’ –with craftsmanship, speed, and a human culture grounded in shared values, ambition, and success.”

About Genioo

Genioo is an innovative consulting firm, working with ambitious leaders in Life Sciences across Pharma, MedTech and Biotech to help them bring their vision to life. The challenge for any leader is bridging the gap between strategy and execution. We work alongside our clients to deliver mission-critical projects along the value chain that translate their strategic priorities into practical reality – and add lasting value to their business. 

We are set apart by our approach and our people. We understand what it takes to deliver and sustain change. With our global talent pool of senior consultants with extensive project and line management experience, we can bring together the best mix of skills for your project. When failure is not an option, Genioo helps you succeed.

Media Contact:
Simone Fonseca, Senior Marketing & Communication Manager, Genioo
marketing@genioo.com