CASE STUDY
Process Redesign resulting in 30-60% cost savings based on automation and agentic AI tools
AI TRANSFORMATION | OPERATIONS | PROFESSIONAL SERVICES | GLOBAL
Vision
Welocalize, a global provider of translation and localization services, sought a more scalable and efficient delivery model. Facing significant cost pressure and rising client expectations for speed, quality, and digital experiences, the organization aimed to reduce manual effort by increasing the use of AI agents. The goal was to streamline operations, improve efficiency, support growth, and build the foundation for an AI-enabled delivery organization.
Challenge
WeLocalize's delivery relied on multiple manual, fragmented project management touchpoints across the entire workflow, driving significant effort and cost:
- Project management cost for the majority of account in the 15-20% range, while some leading accounts were as low as 4%
- Inconsistent process documentation slowed automation opportunities
- No clear view of where automation and AI add most value
Solution
Genioo and Welocalize co-designed a Delivery Transformation and Workflow Re-engineering program, focused on operational efficiency and AI enablement:
- 30+ account discovery sessions in four months, mapping the full lifecycle of a translation project, from intake to invoicing
- A standard 17-chapter SOP template and AI skills that develop this standard SOP based on messy, unstructured account documentation
- Three ideal workflow designs as target states, so teams can easily identify key gaps from the ideal, rather than make small fixes
- AI/Automation opportunities at process-step level, including integrations between client and Welocalize systems
- Three very different pilot accounts, turned into a step-by-step playbook other teams can run
- Business cases to quantify time and cost savings
- A central action tracker and dashboard, handed over to a Welocalize owner
Discovery, workflow redesign and impact assessment ran in parallel, so the team could rank agentic AI opportunities across process steps by value. Genioo built every solution with Welocalize teams, keeping recommendations grounded in daily operations and long-term goals.
Impact
- 30-60% cost reductions at pilot accounts, based on fewer hours spent by project managers to manually manage translation projects
- Identification of granular action items and detailed tracking to ensure impact capture
- Development of skills, agentic tools, and a clear playbook, to make the process repeatable for all other accounts, with minimal manual effort
- Establish a clear path toward an AI-enabled operating model.
- Create a strong foundation for scaling operations and broader automation adoption.